“I’m gonna move to Southern California”-My Weekend at Fresh Summit

I remember seeing a “making-of” special on this video way back in the day, and how it was done in one shot. Somewhere buried in the boxes in the basement I have the CD this is off of, although if memory serves, this is the only decent track on the album. What does this have to do with anything? I mentioned in one of my previous posts that I was headed to Anaheim last weekend to attend the Fresh Summit Expo, and this song just happens to be stuck in my head now. So I thought I’d share.

I went with a group of bloggers coordinated by Casey from Kitchen Play–Dubbed “Team Fresh Summit,” we took this convention by storm!

Team Fresh Summit(Picture credit: Ever Clever Mom)

Back row: Carly, myself, Cristina. Front row, Jason, Heather, Cathy, Beth, Suki, Megan, Lori, Laura, Casey. Not pictured: Mimi (because she had to leave early).

Random aside: I knew absolutely NO ONE in this group, although I’ve actually been reading Megan’s blog for a couple years. That aside, everyone was really cool and down-to-earth, and Casey is that sort of person who will make you feel instantly comfortable, like you’ve known her for years within 5 minutes of meeting her for the first time.

I was in heaven–It was like a gigantic grocery store. And there were samples and food everywhere:

RaisinsFridge Case




NatureSweet Snacking TomatoesSuja Samples




Suavva SamplesHBF Tartlets







I even had a Potato Pandan Spudnut:


That was made by this guy:

Chef Jet Tila

Yep, that’s Chef Jet Tila. The bambino recognized him right off the bat when I showed him this picture–We’d watched Food Fighters over the summer.

One of the biggest things I took away from this whole weekend is that marketing (and I fully admit, I am NOT a marketing genius, and I have no marketing background at all) is swiftly carving out a bigger niche online and as a result of online behaviors. The two keynote speakers we listened to, Jeremy Gutsche and Gary Vaynerchuk, both made the point that if companies don’t stop with the tried & true and embrace the newer mediums and technologies out there, it’s not going to bode well for their futures.

Overall, I had a great time–I even won myself a bottle of olive oil from the California Olive Oil Council:

Enzo Olive Oil

If nothing else, I learned a LOT, both about marketing and food (produce) in general. Not to mention, I tried things I normally would avoid–I kind of took the “When in Rome…” attitude about eating “new” or “different” foods. And I feel like I made some new friends in the process. Expect a few more posts in the future–There’s just SO much more to talk about, and gods know, I love to talk about food!

DISCLOSURE: I received compensation as part of my participation with Team Fresh Summit. All thoughts and opinions are my own.

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20 Replies to ““I’m gonna move to Southern California”-My Weekend at Fresh Summit”

  1. Fun post! I have so much to write about too! but I had to catch up on some other posts that were due about date syrup! Missing all my #teamfreshsummit friends. Move to CA – we would gladly have you!

  2. Rachel: It was so nice to meet you at Fresh Summit! Nice write up and images. Envious of that beautiful bottle of organic olive oil you brought home! Hurry up and move to California!! :)

    • The olive oil is SO good–Really fruity and grassy. It’s available at Whole Foods, I think (unfortunately, we don’t have one here in SoDak–Yet.). It was really nice to meet you too, Cristina. Hopefully we’ll cross paths again in the future! And as soon as I can get my husband on board (probably 40 years from now), I WILL make the move to Cali! :)

  3. It was great meeting you. I love how we all saw different things. I saw almost none of those things and I certainly didn’t win a bottle of luscious olive oil.

    • It was great to meet you too! Funny thing about that olive oil–I had NO idea they even had a contest going on until I got the call that I’d won. I saw after the fact that they’d tweeted about it. I just wanted to chat with them because I pretend like I know something about olive oils! :)

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  5. fantastic write-up about fresh summit! it was lovely meeting you as well. glad we got to share a ride on our way into the whole thing – definitely made me ease up about the weekend with new faces! :)

  6. Those doughnuts! Wishing I had some right now!
    It was great to meet you and spend our weekend as a team. Hoping I can make it to Atlanta next year too! There is so much to see and do at PMA…such an educational experience too!
    As for moving to California, we’d love to have to nearby!

    • I know–They were so tasty! Fingers crossed we’ll all get to the Atlanta PMA–I feel like 2 days wasn’t nearly enough time to scope out everything.

      I’m working on trying to convince my family that we need to move someplace that ISN’T buried in snow 6 months out of the year! :)

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